Know Your Meme (KYM) is an informational website and video series that uses wiki software to document various Internet memes and other online phenomena, such as viral videos, image macros, catchphrases and Internet celebrities. It also investigates new and changing memes through research, as it commercializes on the culture. Originally produced by Rocketboom, the website was acquired in March 2011 by Cheezburger Network, in turn acquired in 2016 by Literally Media. Know Your Meme includes sections for confirmed, submitted, deadpooled, researching, and popular memes.