International Broadcasting Convention, more commonly known by its initials IBC, is an annual trade show, held in September at the RAI Exhibition and Convention Centre in Amsterdam, the Netherlands. IBC's tagline is "By the industry. For the industry." and it is aimed at broadcasters, content creators/providers, equipment manufacturers, professional and technical associations, and other participants in the broadcasting, entertainment and technology industry. In addition to being a trade show showcasing a hundred of exhibitors there is an IBC conference, panel discussions, demos, technical paper presentations and speaker sessions to attend. IBC is an independent body, owned by six partner bodies: IABM, IEEE, IET, RTS, SCTE and SMPTE, with a full-time professional staff.