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Insight Guides
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 | This article contains promotional content. (December 2019) |
| Industry | Online travel agency |
|---|---|
| Founded | 1970 |
| Founder | Hans Johannes Hofer |
| Headquarters | , |
Area served | |
| Products | Tailor-made trips, travel guidebooks |
| Parent | Apa Digital Group |
| Website | www |
Insight Guides is a series of travel guide books. It is published by a London-based travel company that arranges tailor-made trips planned by local experts in destinations around the world.[1][2] Founded in 1970 as a guidebook publisher, it later expanded into customised travel, planning personalised trips based on each traveller's request.[3]
History
Insight Guides was founded by Hans Johannes Hofer, whose first guidebook was published in 1970. It covered the island of Bali and was funded by a local hotel. The Insight Guides branding was first used in the 1980s, and the company went on to publish hundreds of titles covering destinations worldwide.[4]
From 1991, the books were distributed by Houghton Mifflin in the United States of America, and in 1992 half the company was sold to Langenscheidt KG.[5] In 2014 Insight Guides was sold to APA Publications.[3]
In 1995, the company published smaller-size editions of guides to 18 European cities; these were branded as APA Insight Guides.[6]
The series was redesigned in 1998.[7]
Under APA, the company moved beyond print publishing and repositioned itself around tailor-made travel.[3][1]
Products
Tailor-made trips
Insight Guides offers tailor-made trips arranged through its website.[1][8]
Travel guidebooks
Insight Guides publishes illustrated travel guidebooks that combine photography with magazine-style features written by local contributors.
References
- 1 2 3 "What is Tailor-Made Travel, The Insight Guides Way". Insight Guides. Retrieved 11 August 2026.
- ↑ "The Top OTAs for Multi-Day Tours". Arival. Retrieved 11 August 2026.
- 1 2 3 Trew, Marissa (26 September 2016). "The Millennial Traveller: From Content Veteran to Tech Startup, How Insight Guides is Reimagining its Role in Travel". Northstar Travel Group.
- ↑ "50th Anniversary" (PDF). APA Publications. February 2020. Retrieved 23 May 2020.
- ↑ "American Bookseller". American Bookseller. 1992. p. 8. ISBN 978-0-910941-01-3. Retrieved 12 August 2026.
{{cite magazine}}: CS1 maint: periodical has ISBN (link) - ↑ "Insight / Houghton Mifflin". Publishers Weekly. 1995. p. 77. Retrieved 12 August 2026.
- ↑ Bookseller: Buyer's guide. Bookseller Publications. 1998. Retrieved 12 August 2026.
- ↑ "Frequently Asked Questions". Insight Guides.