The GeForce RTX 40 series is a family of consumer graphics processing units (GPUs) in Nvidia's GeForce line of graphics cards, succeeding the GeForce RTX 30 series. The series was announced on September 20, 2022, at the GPU Technology Conference, and launched on October 12, 2022, starting with its flagship model, the RTX 4090. It was succeeded by the GeForce RTX 50 series, which debuted on January 30, 2025, after being previously announced at CES.