G4techTV was a short-lived American cable and satellite television network that operated from May 28, 2004 to February 15, 2005, formed by the merger of Comcast-owned G4, a channel focused on video games and gamer culture, and TechTV, a network dedicated to technology and interactive content. G4 was launched in 2002 and targeted young male viewers interested in video games, while TechTV, established in 1998, covered emerging technologies, gadgets, and internet culture. Comcast's acquisition of TechTV from Vulcan Ventures was announced on March 25, 2004, with the combined network under the leadership of G4 CEO Charles Hirschhorn. By early 2005, G4techTV underwent a rebranding back to simply G4 to sharpen its focus on video gaming and shift away from broader tech topics to increase appeal to G4's demographic. The channel's Canadian version, which launched simultaneously with the American channel, was similarly rebranded to the Canadian version of G4, which would outlast its American counterpart.