Ferrero SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Piedmont. Ferrero is a manufacturer of branded chocolate and confectionery products, and is reportedly the second largest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and it has been described as "one of the world's most secretive firms".