Creed Bane Taylor V was an American record producer, best known for his work with Creed Taylor, Inc. which he founded in 1966 and the CTI Records label. His career also included periods at Bethlehem Records, ABC-Paramount Records, Verve, and A&M Records. In the 1960s, he signed bossa nova artists from Brazil to record in the US including Antonio Carlos Jobim, Eumir Deodato, João Gilberto, Astrud Gilberto, and Airto Moreira.