Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational electronics company mainly dealing with audio technologies and products such as speakers, headphones, sound cards and other digital media. Founded by Sim Wong Hoo, Creative was highly influential in the advancement of PC audio in the 1990s following the introduction of its Sound Blaster card and technologies; the company continues to develop Sound Blaster products including embedding them within partnered mainboard manufacturers and laptops.