Chick flick is a slang term for the film genre catered specifically to women's interests, and is marketed toward female demographics. They generally tend to appeal more to a younger female audience and deal mainly with love and romance. Although many types of films may be directed toward a female audience, the term "chick flick" is typically used only in reference to films that contain personal drama and emotion or themes that are relationship-based. Chick flicks often are released en masse around Valentine's Day.