Martin Kierszenbaum, also known by his pseudonym Cherry Cherry Boom Boom, is an American songwriter, musician, music producer and record executive. He founded Cherrytree Records in 2005, a record label and management company through which he has signed artists including Lady Gaga, Sting, Keane, LMFAO, Disclosure, Ellie Goulding, Far East Movement, Feist, La Roux, the Knux, Robyn, t.A.T.u., and Natalia Kills. He has been credited on releases by Madonna, Mylène Farmer, Tokio Hotel, Feist, Ai, Samantha Fish, and Alexandra Burke.