Aleksandër Merxhani (1894–1981), mostly known as Branko Merxhani, was an Albanian intellectual, sociologist, writer, journalist and literary critic. He was one of the most important cultural figures of the pre-World War II in Albania, publisher of Përpjekja shqiptare. During the '30s he developed an ideological program named Neo-Albanianism, which he developed being heavily influenced by Turkish sociologist Ziya Gökalp.