The Blond Ambition World Tour was the third concert tour by American singer Madonna, launched in support of her fourth studio album, Like a Prayer (1989), and the Dick Tracy soundtrack album I'm Breathless (1990). Comprising 57 shows, the tour visited Asia, Europe, and North America and ran from April 13, 1990, at Chiba Marine Stadium in Chiba, Japan, to August 5 at Stade Charles-Ehrmann in Nice, France. It marked Madonna's first concerts in Sweden and Spain. Originally planned as the Like a Prayer World Tour and intended to be sponsored by Pepsi, the tour proceeded under a new title after the sponsorship was withdrawn amid controversy surrounding the music video of "Like a Prayer".