Authentic Brands Group LLC (Authentic) is an American sports, media, entertainment and lifestyle platform headquartered in New York City. Its holdings include various fashion, athletics, and entertainment brands, which it licenses to operating partners around the world. Authentic owns more than 50 consumer brands, as well as the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley, and Marilyn Monroe. The CEO of Authentic Brands Group is Matt Maddox. The founder and Executive Chairman of Authentic Brands Group is Jamie Salter.