A civil rights protest occurred on June 18, 1964, at the Monson Motor Lodge in St. Augustine, Florida. The campaign between June and July 1964 was led by Robert Hayling, Martin Luther King Jr., Ralph Abernathy, Andrew Young, Hosea Williams, C. T. Vivian and Fred Shuttlesworth, among others. St. Augustine was chosen to be the next battleground against racial segregation on account of it being both highly racist yet also relying heavily on the northern tourism dollar. Furthermore, the city was due to celebrate its 400th anniversary the following year, which would heighten the campaign's profile even more. Nightly marches to the slave market were organized; marchers were regularly attacked and beaten.